WhatsApp to launch new business directory in five countries
The new WhatsApp Business Look feature has been launched in Brazil, the UK, Indonesia, Mexico, and Colombia, with back for more countries on the way.

Meta has declared that its messaging platform WhatsApp is launching a yellow pages-style business catalog in five countries.
The include will roll out over Brazil, the UK, Indonesia, Mexico, and Colombia, reports The Verge.
According to the company, the new feature will help clients to either look directly to discover companies that are contactable on the benefit or browse by trade sorts such as travel or banking.

“We need to create it simpler for individuals to get more done on WhatsApp. Part of that’s building superior ways to engage with businesses. And whereas millions of businesses in Brazil use it for chat, we haven’t made it simple to find businesses or purchase from them, so people conclusion up having to utilize workarounds,” states Stamp Zuckerberg, Meta CEO, in a press articulation.
All the clients who marked up for WhatsApp’s Business Platform over the five nations will show in the directory.
In Brazil, the catalog will be open to little businesses.
“While millions of businesses in Brazil utilize WhatsApp for chat, we haven’t made it simple to find businesses or purchase from them, so individuals conclusion up having to utilize a workaround,” Meta CEO Stamp Zuckerberg was cited as saying.”The ultimate goal here is to form it so you’ll discover, message, and purchase from a trade all within the same WhatsApp chat.